Diva international
A family story
Founded on family values and a passion for its work, Diva International grows by combining tradition and innovation to deliver quality products worldwide.
Our brand
Loving your work is the closest concrete approximation to happiness on earth
History
Our history
The culture of work in the Cocchioni family has always been shaped by ethics, rigor and love for work, passed down for three generations.
Early 1900s
The beginning
It all began with the grandfather, Pasquale Cocchioni, who tirelessly rode his bicycle through small villages and rural hamlets in the heart of Umbria, selling needles, pins and spools of thread. It was the early 1900s.
1950
New beginnings
The turning point came in 1950, with the opening of a grocery store by his son Nicola. Growing up in a family that devoted body and soul to the realization of a dream of emancipation and the development of its own business inevitably fostered the ambition to become successful entrepreneurs. With determination and intelligence, the brothers Pasquale and Paolo Cocchioni, from a young age, dedicated themselves to building their present and a future for the community they grew up in, which remains an essential part of their identity. Facing oneself, one’s aspirations, and pursuing dreams—even those that seemed unattainable—led the Cocchioni brothers to share the journey of Diva International: each contributing with their own personality, strength and commitment, making this journey unique and successful.
1980
Success
It was 1981 when an intuition forever marked the company’s path: the launch on the Italian market of single-use wet wipes for the food service sector. The economic crises faced over the past 40 years never discouraged the Cocchioni brothers; instead, they pushed them to invest even more in human resources and innovation, to broaden their horizons, explore new international markets, and open the company to universities, associations and research centers throughout Umbria and Italy. This is how Pasquale and Paolo Cocchioni have always faced crises and overcome the challenges of a global market: by taking responsibility firsthand and always looking to the future with confidence.
Today
The brand
Today, Diva boasts 35 production lines ranging from personal care and home care to personal wellbeing, including dedicated product lines for pets. Diva International is, in every respect, a Family Story. For this reason, the company is fully aware that consolidating success and maintaining a leading position in its reference market cannot be separated from the wellbeing of the people who are part of the “family” and work within the company. Contributing to the growth and development of the company, the local area and the country has always been the driving force behind the daily commitment of brothers Pasquale and Paolo Cocchioni, together with their love and passion for their work.
Spot
The new DIVA campaign
An authentic story of beauty, care and connection, celebrating the diversity and strength of every woman.
Business ethics
The ethics of our company
Our business ethics are built on solid values: respect for people, care for the environment and a constant commitment to quality. Every choice, from suppliers to production processes, is driven by safety, transparency and sustainability.
Raw materials
We carefully select certified raw materials that are safe for people and have a low environmental impact, favoring suppliers who share our ethical standards.
Production
Our facilities use state-of-the-art technologies to combine efficiency, quality and respect for the environment, reducing waste and energy consumption.
Certifications
Our certifications attest to our focus on quality, safety and sustainability: a tangible recognition of our daily commitment.
R&D
Research and development
We continuously invest in research and innovation to offer increasingly high-performing, safe and sustainable products, anticipating consumer needs and market challenges.
Sustainability
A company committed to sustainability
We look to the future with the same passion that has always guided us, committing every day to reducing environmental impact and developing increasingly responsible solutions with reliable partners and ESG projects for waste management, ensuring traceability and certification of positive impact according to social, environmental and economic indicators.
Our Brands
