Naturally FRIA!
FRIA offers a wide range of solutions spanning from personal hygiene to dermocosmetics, with dedicated lines designed for specific facial treatments. Its offerings are diversified to best meet every need, ensuring hygiene and well-being through small everyday gestures, while respecting the skin and staying in perfect harmony with individual lifestyles.
About Fria
FRIA is a leading brand in Italy with over 19 million packs of wipes sold for personal hygiene and well-being.
Research and Development
Innovative and dermatologically tested formulations
We continuously invest in research and innovation to offer increasingly high-performance, safe and sustainable products, anticipating consumer needs and market challenges.
Corporate Ethics
We respect you, we respect nature
Purity and Naturalness
Innovative quality, sustainability and raw materials controlled at source.
Certifications
Eco-Cert Cosmos Organic and Natural: Fria products do not contain synthetic colorants or parabens.
Cruelty Free
No animal testing is carried out in the development of our products.
Our Work
Behind every product there are concrete values: care for raw materials, commitment to the environment and closeness to people.
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